P R E S S

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“New York-based songstress Amsi has been dazzling listeners with her passionately heartfelt artistic style & dynamically captivating vocals, which has swiftly attracted attention on a global scale.

With her previous single “Jeete Raho” making a lasting impression of the music scene, Amsi is now set to capture the hearts of listeners with the emotionally grabbing new single “Cry”.”

Amsi, “cry”

“Have you ever let out a deep sigh, close to tears that you have to hold back? Do you maybe feel that way right now? Pop songstress Amsi gets it, and her new track gives you permission to let go and let it all out. Amsi’s vocal depth is put on full display, as she impresses with high, boisterous notes as this song slowly spins into ballad territory. Check it out below.”

Amsi Drops New Single, “Cry,” Reflecting On Pandemic Pain

“The impact of the coronavirus pandemic and quarantine on the mental health of today’s society is one that cannot possibly be looked over, with the yearning for things to return to normal and the fears that someone you love could possibly be affected. These fears became a reality for Amsi, who was quarantined with her father, sick with COVID-19, ten days after her last live performance.”

Shoutout Miami: Meet Amsi: Singer/Songwriter

“Everything that I write is deeply personal and has some sort of messaging that strives to empower the listener. It took a while to get to where I am now, and I am still growing. I think half the battle with music is mentality. You have to believe in yourself when no one else does, and continue to push when no one else pushes you.”

NYC Scene Report

NYC-based indie soul/pop artist Amsi has been featured here quite a bit over the years, and with her latest effort, “Jeete Raho,” she’s looking to give people a more encompassing view of who she is.

In a statement, she said of “Jeete Raho,” “Live long, live on, and prosper. I am so excited to begin this new chapter with you guys. A chapter of love, healing, and unity. Growing up, I always felt like I was living in two different worlds, and I didn’t fully belong in either of them. I was constantly being told that I wasn’t enough. But I am. And so are YOU.”

Backward Noise: Amsi - Artist of the Week (02.22)

“As a first generation Indian-American, I was immediately drawn to singer/songwriter Amsi and her most recent single, “Jeete Raho”. “Jeete Raho” translates to “live long”, and sends a powerful message to the millions of immigrants around the world to find power in their identity.”

PREMIERE/REVIEW: Amsi Releases The Brand New Single “Jeete Raho”!

Amsi has now released the uplifting new Desi-pop (AKA South Asian Pop) single “Jeete Raho”, which translates as “live long” and is a saying that Indian elders use to inspire the younger generation.

This latest release is an empowering anthem that encourages immigrants from across the globe to continue to live long & prosper regardless of the obstacles they may face. It also serves as a reminder to be proud of the things that help you to create your unique identity within this world.

 

Soul Era Records: Behind the Song: Amsi - "Jeete Raho"

New York singer/songwriter Amsi joins us on this episode of #BehindTheSong​ to talk about her latest single “Jeete Raho” and her Indian heritage that inspired the song.

 

Lefuturewave: Amsi – Sweet Sugar Spice

“The self-proclaimed “Spice Queen” is back, and she is packing some heat with her latest single Sweet Sugar Spice. The New York songstress is known for her empowering messages, and her latest bop does just that. Sweet Sugar Spice is the ear candy that we have all been craving and is the perfect addition to any party playlist.”

Vents Magazine: Introducing Amsi

“The New York City songstress talks trademark issues, new single and birthday show. “Catch Me at the Top” is the first track Amsi releases under the new stage name.”

Reignland: Amsi releases new single, “Sweet Sugar Spice”

“New York-based singer-songwriter, Amsi is back with a new single titled, ‘Sweet Sugar Spice’ from her upcoming EP. The track contains an island vibe mixed with a heave hitting baseline and a powerful r&B melody. Her vocals are soulful with a sassiness that describes the power she has within.”

Lefuturewave: “I Don’t Want to Be Here”

“Her new single is I Don’t Want to Be Here and it sounds so good. I like the moody pop melodies. Besides, the vocals are out of this world. Furthermore, I am also a fan of the smooth drums and solid hooks. Lyrically, the song is absolutely incredible.”

Amsi – I Don’t Want to Be Here

“ Valentine’s Day can be incredibly difficult for those who are forced to be away from their significant others. Whether it’s because of a long-distance relationship, a work trip or unforeseen situations, being apart from your lover on a day meant for romance and deeper connection can leave you with a sense of yearning that often leads to loneliness.”

Fierce and Fabulous Revolution: Review: Amsi Releases The Brand New Single “Catch Me At The Top”!

“The song build’s to parallel the determination behind the lyrics & projects a striking energy that instantly captures your full attention. Amsi delivers an exciting performance that showcases her creative & charismatic musical talent, which allows you to see more from the artist behind the music.”

Stimulate your Soul: Amsi (formerly Kash) Drops Stunning Visuals For Latest single ‘Ego’ Feat. Harlem rapper Misspstar

Ego, gives the audience a glimpse of a stripped down, “tell it like it is,” Amsi (formerly Kash) that the world might not be familiar with. The vibrant fashion statements in the music video callback Amsi’s Indian ethnicity and shed light on the over-sexualization of women of color. Ego is a declaration of ownership of one’s body, mind, and soul.”

Reignland Magazine: Amsi (formerly Kash) & MISSPSTAR team up for 'Ego' Visual

“New York powerhouse vocalist and songwriter Amsi (formerly Kash) delivers another stunning visual for her latest single ‘Ego’ featuring Harlem rapper Misspstar.”

 

Gritty Vibes: Kash turns heads with her hard hitting single “Ego”

“An anthem for women who’ve had enough. ‘Ego’ cements Amsi (formerly Kash) as a champion for women everywhere with lines like ‘Buying me a drink doesn’t appease me/Baby it’s the way that you treat me.’”

Fierce and Fabulous Revolution: Review: Amsi (formerly Kash) & Misspstar Release The Official Video For “Ego”!“

“Amsi (formerly Kash) delivers a powerhouse performance during the entire duration of this latest single & reflects the passionate elements that feature throughout the compelling lyrics.”

 

Imperfect Fifth: Amsi (formerly Kash), “Don’t Let Me Go”

“The song serves as a warning to a significant other that life doesn’t get better after her, and she’s far more convincing of that fact than we could ever begin to explain. So let yourself get lost in the soulful, intense soundscape of ‘Don’t Let Me Go’”

LADYGUNN: VIDEO PREMIERE: Amsi (formerly Kash) "Stronger Together"

“Singer/songwriter Amsi (formerly Kash) releases, ‘Stronger Together,’ a raw and visual reaction to the current political climate.”

Galore: Singer Amsi (formerly Kash) Lyrical Guide to being Stronger Together

“The socially conscious R&B/ pop singer decided to turn her focus to spreading positivity and unity, and encouraging others to remember we are strong when we fight together after being devastated by the result of the last election.”

Audio Fuzz: The Voice Of The Activist: [Amsi] – “Cycles”

“This is one artist who lives what she preaches. The greatest thing is that her voice and music are so wonderful, people will listen to her and learn to live together. And that is so tremendous.”

 

Miss Muslim: “Stronger Together

Stronger Together, symbolizes the infinite resilience that exists in our love for one other despite our differences. No matter who you are or what you believe in, we can all find agreement and strength in uniting against hate and move forward as Americans. Hate will never be the driving force for the American people as long as we stand strong. Together.”

The Prelude Press: [Amsi] Releases the Moving Music Video for "Cycles"

“From the No Ban, No Wall March to student walk-outs, [Amsi] was there to raise spirits and draw support for causes she believes in. Now with her new song, she's using her music to shed light on another universal topic.”

 

FEISTY Magazine: Meet America’s socially conscious singer-songwriter [Amsi]

“Music means everything to me. It determines my mood, my energy, my strength, my everything. I don’t know what I would do without music.”

IMPOSE Magazine: Debut [Amsi] “Cycles”

“This track is not necessarily about the political sphere, but still has meaningful roots that will connect with all listeners. And the music video for “Cycles” has amazing production value, matching the composition of the song.”

 

Rock On Philly: [Amsi] Picks Up the Pieces on Latest Single “Glass”

“Glass,” delves into the unspoken emotional violence we are capable of inflicting on each other. It speaks to toxic relationships that only stand to pull you down to the other’s level, taking on their pain without offering any hope of relieving you of your own..”

ToddStar Photography: [Amsi] Unveils Moving Visuals for “Cycles”

“[Amsi] powerfully documents the emotional turmoil of an abusive relationship through soulful pop r&b, elemental imagery, and ballet. The lyrics set the scene, but the cinematic visuals and moving choreography truly bring this chaotic experience to life.”

 

WXPN 88.5 FM: [Amsi] comes into her own on “Glass”, hosts EP listening party at Wahoo’s

“ Lead single “Glass” is a moody, powerful song that sees Amsi (formerly Kash) come into her own, both lyrically and visually. While she fights against tangled cables that are trying to restrain her, [Amsi] sings about learning how to be an advocate for herself through independence and self-value.