NYC-based pop singer-songwriter, Amsi, released her first single of 2021, “Jeete Raho” in January, and is now answering fans' calls for accompanying visuals. The Desi-pop (AKA South Asian Pop) track described the declaration and ownership of one’s identity at the time of its release, and the video acts as a visual component of exactly that with colorful costume design and power dance moves showcasing Amsi’s next level of self-love and identity embracement.